The Heritage & History

The inspiration to be centered in one’s character, especially when pitted against mockery, pressure and or contempt, along with, pensive self reflection, societal observations, the motivation to be better and the courage to make it through the day are some of the initial thoughts, emotions and reactions that one is overcome with when introduced to our brand, company and products and it is such in-depth emotional responses that we refer to as our heritage.

Heritage is something you pass from generation to generation, and in its most fine expression, one trusted individual to another. And it is in such tradition, that we pass on our tradition, to the trusted public. Whether it’s our brand’s narrative—Thorough Human Integrity—or one of its many expressions, the culture and philosophies of our company or the designs and quality of our products ( given you follow the strict wash instructions for our garments) every aspect of this thing of ours can be passed on to you and from you onto others, et cetera, et cetera, et cetera.

Heritage and history are distinct, yet correlated entities, that we never use interchangeably, but in unison. History is how our heritage came to be! Recalling and gathering early accounts of honor and uprightness is what led to the development of how we communicate our brand and also how it’s received—our heritage. From values like, being fair with people, never violating accepted rules, keeping promises and staying true to self. These are some recounts of how we build and preserve our heritage—Thorough Human Integrity.

.SQNNYC ( Sine Qua Non )

EST. 2020 Henceforth and Forever